6 tips on opening a LINE Ads account

Before you can use LINE for advertising, your account and connected assets go through a rigorous review process. This includes not only ads and their content (text & creatives) but also the account itself. In this article we have a look at 6 things that may cause your ad account to fail the verification process, and what can be done to avoid it.

Before you start

In order to be able to promote a business on LINE, advertisers must go through multiple steps which include ad account application, campaign set up, and payment method registration– all of which can be completed online. The initial set up process has been simplified and made available to businesses of all sizes, catering to a wide range of advertisers’ needs. However, an increasing number of applications are being rejected due to mistakes in the information provided during the application process.

Step 1

Get a LINE Business ID

The LINE Business ID verification system allows users to log into the various services provided by LINE. It can be created with a LINE account or e-mail address.

Step ２

Create a LINE Ads Account

A LINE Ads account allows businesses to create and manage advertising campaigns. A separate account must be created for each business.

Step 3

Register payment information

A Japanese credit card is the only acceptable payment method available for LINE Ads accounts. Account verification will be conducted based on the information provided in steps 2 and 3.

Step 2 – creating the LINE Ads account- is particularly tricky. There is quite a lot of information that has to be provided, such as basic information about the business, advertiser details, product details, billing information, etc. In many cases, ads accounts fail the review process due to insufficient information provided during this step.

The 6 most common reasons why applications fail the LINE Ads account review process

In order to ensure a smooth and successful account review, it is crucial to pay close attention to the following reasons for rejection.

Rejection based on advertiser-related information:

1. Incorrect legal company name
2. Unclear relationship between the advertiser and promoted website
3. Insufficient details

Rejection based on product-related information:

1. Incomplete product name
2. Invalid product URL
3. Inadequate LINE ID set up

How to avoid rejection based on insufficient advertiser-related  information

Here are our tips on how to avoid rejection based on the reasons mentioned above. Make sure to confirm these details before submitting your application.

Incorrect legal name

• Always provide the full legal name of the business, including words like ‘Ltd.’ or ‘Corp.’
• Ensure the company’s name and matches the information on the company website.

Unclear relationship between the advertiser and promoted website

• Enter a valid URL
• Ensure the website pages are relevant to the business

Insufficient details

• Fill in all details, including the name of the business director, business overview, location, etc.

• Are the legal names of the business and advertiser correct?

Examples of an incorrect legal business name:

• ❌SB Telecom Europe → the full legal name is ‘SB Telecom Europe Ltd.’
• ❌Ltd. SB Telecom Europe → ‘Ltd.’ should be at the end
• ✓ Does the business name match the information on the website?
• ✓ Is the URL valid?
• ✓ Are the website pages relevant to the business?
• ✓ Are further details regarding the business and advertiser provided?

How to avoid rejection based on insufficient product-related information

Here are our tips on how to avoid rejection based on the reasons mentioned above. Make sure to confirm these details before submitting your application.

Incomplete product name

• Enter the full name of the products, paying attention to lower/upper cases, as well as the correct writing system (kanji/kana). Do not abbreviate.
• Ensure the product’s name matches information on the website.

Invalid product URL

• Enter a valid URL
• Ensure the URL is related to the product
• Ensure the advertiser’s information is available on the website

Inadequate LINE ID set up

• Ensure the LINE ID is correctly set up and ready to use
• Ensure the LINE ID display name is related to the advertiser or advertised products and services
• Ensure the LINE ID profile image is related to the advertised or advertised products and services
• Double check for typos

Caution: Make sure to double check the company’s LINE Account ID in the LINE Official Account Manager system prior to entering the LINE Ad Account Basic / Premium ID during this step.

• Is the product name complete?
• Is the URL relevant to the product?
• Is the URL valid?
• Are the website pages relevant to the business?
• Are all further details regarding the business and advertiser provided?
• Is the LINE Business ID set up?
• Is the display name related to advertised products?
• Are there any typos in the Business ID?

Once you go over those steps, fill in any additional information required, and proceed to submitting your application for review.

We hope this article sheds some light on what to pay extra attention to when applying for a LINE Ads account and how to pass the review process. We understand that this process is very rigorous, and even the smallest mistake might lead to rejection. On top of the high volume of information necessary for the initial account setup, it is not possible to open an ad account without a Japanese credit card, which poses yet another obstacle.

DMFA provides comprehensive LINE Official Account and LINE Ads account management services, including account set up. We can also provide payment method registration solutions by opening an account on your behalf, and setting up monthly invoicing for any ad spend.  Please get in touch with our LINE team for a free consultation, and rest assured your account will pass the verification process, opening the door for your business to grow in the Japanese market.