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Marketing Calendar in Taiwan – 2025 edition
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To plan your marketing strategies for Taiwan in 2025, you must understand its culture and holidays. This includes digital campaigns and social media content. Brands should also consider local consumer behaviour.
Taiwanese culture offers many opportunities to connect with customers through events, festivals, and shopping seasons. It blends traditional Chinese roots with modern global influences.
This suggestion provides a detailed 2025 marketing calendar for Taiwan. It highlights key dates and insights to help you improve your efforts.
Campaigns align with consumer expectations when a well-structured marketing calendar guarantees optimum relevance and resonance.
Cultural and seasonal trends significantly impact Taiwanese consumers, so it’s critical to incorporate local context into your strategies. Every occasion allows you to connect with your audience. This includes international holidays like Valentine’s Day and traditional festivals like the Lunar New Year.
Knowing key holiday schedules can help with planning, content creation, and sales programs. This can reach target customers and build a brand image that fits the Taiwanese market.
Source: Executive Yuan
Winter | Festivities and New BeginningsTaiwanese winters are filled with joyous festivities, get-togethers with family, and the start of a new year. This is the busiest time of year for travel and shopping.
This is also the season when brands and labels step up their outreach to Taiwanese consumers through advertising campaigns.
New Year’s Day is one of the key events in January. It is a global celebration in Taiwan, with people embracing themes of renewal and hope.
The cold weather in January frequently promotes online and interior shopping, particularly during post-holiday promotions.
Lunar New Year (February 6-10, 2025), Taiwan’s most important holiday, is marked by traditional feasts, gift-giving, and family get-togethers.
Valentine’s Day is extensively observed, particularly among younger audiences. Jewellery, flowers, and romantic dinners are all in high demand during this time.
Women’s Day has become more popular as a day to honour and empower women. Numerous companies run exclusive specials.
March is ideal for spring outings as the weather warms up and the tourism industry booms.
Children’s Day on April 4th is a national holiday that focuses on family fun and activities for kids.
Also called Qingming Festival, the tomb-sweeping day is on April 5th. On this day, families visit ancestral graves to honour their ancestors.
Mother’s Day is a major retail and dining event in Taiwan. Consumers seek gifts, flower arrangements, special dining experiences, Healthy and clinical service, and beauty products.
May marks the end of the academic year and brings graduation gifts and celebration opportunities.
The Dragon Boat Festival, which is celebrated with zongzi (sticky rice dumplings) and dragon boat races, is deeply rooted in Taiwanese tradition.
June also marks the beginning of summer vacations, ideal for travel-related campaigns and promotions.
Known as the Chinese Valentine’s Day, Qixi Festival centers on romantic celebrations.
People start preparing for the back-to-school season in late August, and spending on school supplies and electronics increases.
Mid-Autumn Festival on 7th September is a major holiday featuring mooncakes, lanterns, and family reunions.
October 2025: National Pride
People celebrate Taiwan’s National Day on 10th October with parades and patriotic activities.
November 2025: Pre-Holiday Prep
Originally a Chinese shopping holiday, Singles’ Day on 11th November is gaining traction in Taiwanese e-commerce.
December 2025: Holiday Cheer
Christmas is a widely observed holiday in Taiwan, particularly among younger generations.
Major cities hold magnificent New Year’s Eve countdown ceremonies that attract international visitors and local residents.
A marketing calendar for Taiwan in 2025 is useful. It helps connect with people. It ensures that the right message reaches the right audience at the right time. Every event, whether a traditional holiday or a worldwide celebration, offers a chance to interact with Taiwanese consumers and foster brand loyalty.
By adding SEO content and localised campaigns to your marketing plan, you can boost your online reach. This will help you drive traffic and increase conversions throughout the year. Campaigns that are in line with this calendar can help your company succeed in Taiwan’s dynamic and varied market.
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